Cookie Policy

1. What Are Cookies

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They help websites remember your preferences, understand how you interact with the site, and deliver relevant content and advertisements. Cookies may be "first-party" (set by our website) or "third-party" (set by services we use, such as Google).

2. Types of Cookies We Use

2.1 Essential (Necessary) Cookies

These cookies are required for the basic functionality of Psyche Horoscope. They enable core features such as page navigation, remembering your cookie consent preferences, and maintaining your session state when you subscribe to our newsletter. You cannot opt out of essential cookies as the website would not function properly without them. These cookies do not collect personal data for advertising or tracking purposes.

2.2 Advertising Cookies — Google AdSense

We use Google AdSense, an advertising service provided by Google LLC, to display advertisements on our website. Google AdSense uses cookies and web beacons to:

• Serve advertisements based on your browsing history and interests (personalized advertising).
• Measure ad performance and optimize ad delivery.
• Limit the number of times you see the same advertisement.
• Prevent fraud and ensure ad quality.

Google's use of advertising cookies enables it and its partners to serve ads to you based on your visits to Psyche Horoscope and other websites across the Internet. These cookies may track your browsing behavior across multiple sites to build a profile of your interests.

Specifically, Google AdSense may use the following cookies:

• IDE / ANID: Used by Google DoubleClick to register and report user actions after viewing or clicking ads; used for frequency capping and aggregated ad reporting.
• DSID / FLC: Used for remarketing and interest-based advertising.
• _gads / _gac: Google AdSense cookies for ad personalization and conversion tracking.
• NID: Google cookie used to remember your preferences and customize ads on Google properties.

If you choose to click Reject on our cookie consent banner, non-essential cookies (including Google AdSense personalization cookies) will be blocked. General, non-personalized advertisements will still be displayed on the website — you will continue to see ads, but they will not be tailored to your interests based on your browsing history across other websites. Additionally, Google Analytics traffic measurement will be disabled, meaning your visit will not be counted in our aggregated traffic statistics. Rejecting cookies does not restrict your ability to browse, read, or use any feature of the website.

2.3 Analytics & Performance Cookies

We use Google Analytics (via Google AdSense integration) to collect anonymized, aggregated information about how visitors use our website — such as which pages are visited most frequently, how long visitors stay on the site, and which geographic regions our visitors come from. This helps us improve our content and user experience. When you accept all cookies, Google Analytics may use cookies to track your interactions across sessions. When you reject non-essential cookies, Google Analytics tracking is disabled.

3. How to Manage or Disable Cookies

You can manage or disable cookies at any time through the following methods:

• Browser Settings: Most web browsers allow you to view, manage, delete, and block cookies through the browser's settings or preferences menu. You can set your browser to refuse all cookies, accept only first-party cookies, or delete cookies when you close the browser. Note that blocking all cookies (including essential ones) may affect website functionality.
• Google Ad Settings: To opt out of personalized advertising from Google, visit Google Ads Settings.
• Digital Advertising Alliance: To opt out of interest-based advertising from multiple third-party ad networks simultaneously, visit www.aboutads.info/choices or www.youronlinechoices.com (for EU users).
• Cookie Consent Banner: Use the Reject button on our cookie consent banner to decline all non-essential cookies. This preference is stored for 90 days, after which you will be prompted again.

For detailed, browser-specific cookie management instructions, visit www.allaboutcookies.org/manage-cookies.

4. What Happens When You Reject Cookies

When you click Reject on our cookie banner:

• Non-essential cookies are not placed: Google AdSense personalization cookies, analytics cookies, and any third-party tracking cookies are blocked.
• Advertisements still display: You will continue to see Google AdSense advertisements. These ads will be general, non-personalized ads rather than interest-based ads tailored to your browsing history.
• Analytics tracking is disabled: Your visit will not be recorded in our aggregated traffic statistics. Google Analytics will not place tracking cookies on your device.
• All site features remain functional: You can browse, read horoscopes, explore zodiac profiles, subscribe to our newsletter, and use every feature of the website without any limitation.
• Your preference is remembered: Your opt-out preference is stored in your browser's local storage for 90 days. During this period, the cookie consent banner will not reappear. After 90 days, you will be prompted to make your choice again.

5. Cookie Duration

Cookies placed by Psyche Horoscope and our third-party partners have varying lifespans:

• Session Cookies: Expire when you close your browser. Used for essential functionality such as newsletter subscription form submission.
• Persistent Cookies: Remain on your device for a set period (ranging from a few days to up to two years, depending on the specific cookie). Used for advertising personalization, analytics, and remembering your consent preferences.

6. Third-Party Cookies

Some cookies on our website are placed by third-party services:

• Google (AdSense & Analytics): For advertising delivery, measurement, and site analytics. Google's privacy policy is available at policies.google.com/privacy.

We do not control the cookies set by third parties. We encourage you to review the privacy and cookie policies of any third-party services you encounter.

7. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in our use of cookies, the services we use, or applicable regulations. Any changes will be posted on this page with an updated "Last updated" date. We encourage you to review this page periodically.

8. Related Policies

This Cookie Policy should be read in conjunction with our Privacy Policy, which provides comprehensive information on how we collect, use, and protect your personal data, including data collected through cookies.

9. Contact Us

If you have questions or concerns about this Cookie Policy or our use of cookies, please contact us at privacy@psychehoroscope.com or visit our Contact page.